PROGRAM CONTENT
This program, emerged from the partnership between Zain and IE Business School, will guide participants through the foundations of business, digital technology and innovation, and onto transformation management.
The program will allow 2,000 employees to undergo it and will also give them tools to drive transformation from wherever they are within the organization. The program is composed of 4 Modules: Modules 1 to 3 are online, consisting of 10 courses each (every course takes 1 month to be completed, with 5-7 hours of dedication per week). Module 4 consists of a residential period of one month in Spain. Participants that complete all four modules will obtain a private Master's Degree from IE Business School. Take a look at the modules below.
I. BUSINESS FOUNDATION
- Accounting for Financial Decision Making
- Understanding the Economic Enviroment
- Foundations of Strategy
- Foundations of Marketing
- Introduction to Finance
- Customer Centricity
- Leading High-Performance Teams & Organizational Performance
- Corporate Entrepreneurship & Mindset
- Introduction to Data Science
- Operations & Supply Chain
II. UNDERSTANDING DIGITAL TECHNOLOGY
- Coding for Analytics
- Industry 4.0
- Data Modeling
- Cybersecurity
- Data Statistics
- Blockchain
- Data Visualization
- XR & Metaverse
- Machine Learning
- Generative AI & Low Code Solutions
III. DIGITAL STRATEGY & BUSINESS INNOVATION
- Digital Strategy
- Decision-Making Analytics
- Business Tech Strategy & Management
- Digital Business Models
- Finance Analytics & Digital Finance
- Disruptive Thinking
- Innovation Management
- UX Strategy
- Digital Marketing (social media positioning & market research)
- Digital Sales
IV. IMPLEMENTING DIGITAL PROCESSES & LEADING TRANSFORMATION (RESIDENTIAL PERIOD)
- Business Processes Redesign
- SCM Fundamentals
- Digital Operations
- Leading Digital Transformation
- Organization Strategies for Digital Transformation
- Leading with Impact